Advertisers Split Over How to Turn Blocked Ads into Eyeballs

November 2015

"We are not at war with the consumer. We're at war with ad blocking profiteers." -- Patrick Dolan, IAB

An audio portrait of the most contested strip of asphalt in the city: Central Park Drive. On it, joggers and cyclists crowd alongside cars, pedicabs, and horse carriages. And because of that, traveling on the drive can often feel like an extreme test of your reflexes, if not your capacity for human empathy.